Betting market in India

[thiefcrazy98]

Hi all! Lately I have noticed that the betting market in India has become much more diverse than before. Previously, betting was mostly on football, cricket, and now there are bets on non-standard things like horse racing, political elections, even shows and cultural events. My question is: what do you think is behind this trend? Why has the market suddenly diversified so much? And do you think this could be a temporary phenomenon, or are we really seeing a major change in the Indian betting industry?

[EvanDuke]

This is indeed a very interesting question. According to https://theopinionatedindian.com/sports ... 250673.htm the diversification of the Indian betting market is not just a temporary phenomenon, but rather a consequence of several factors that have gradually begun to influence consumer behavior. Let me start with the fact that the Indian betting market has always been very specific. Due to cultural and historical peculiarities, betting on cricket has occupied almost all the attention. Cricket in India is more than just a sport. It is almost a national religion, and betting on it has become a familiar part of life for many people. But everything changed with the advent of technology, and not only sporting events have become objects of betting, but also more non-standard areas. An important step was the widespread distribution of the Internet, and with it, mobile betting applications. These technologies made access to bets much easier and faster than before. Now, absolutely anyone in India can place a bet from their phone in a few seconds, without leaving their home, which has significantly increased the audience. But let's not forget about another aspect - this is the demographic change in India. With the increase in the share of young people, their activity on the Internet has also increased, which means, in betting on a wide variety of events. Young people are no longer tied to old traditions, and they not only watch sports events, but also actively follow the political situation, cultural shows and, of course, horse racing. Therefore, betting on events such as political elections, shows like "Bigg Boss" or even betting on cultural events is becoming increasingly popular.

[thiefcrazy98]

Interesting! I admit, I didn’t think that betting on politics and shows could become so popular. But if you think about it, it actually makes sense. In India, people are so involved in social and cultural events that betting on such things just makes sense. I think this trend will only grow in the future, especially given the advancement of technology and the convenience of online betting.